What is a UGC Creator? Why Do Brands Need User Generated Content?
A UGC Creator stands for User Generated Content. Someone who is a UGC Creator is a User Generated Content Creator. It is a person who creates content for brands to appear like organic content, most often used for social media.
The concept of a UGC Creator started shortly after the influencer marketing surge, when brands recognized the importance of social proof and how users online can shape overall public opinion about a product or brand. Users, content creators, and influencers have so much power around who buys what, and brands recognized how crucial it is to have social proof to back up your products.
Prior to UGC Creators, brands would do one of two options:
Hire influencers to create sponsored posts in their feeds, and pay big bucks for usage rights to use in ads
Rely on their consumers to create social media posts, reviewing the products, to then reach out and repost.
While the goal is that a brand would have tons of users proudly showing off their product, the reality is that it’s tough to control what consumers will say, the quality of the content may not be high, and the brand may not get permission to use this content.
By hiring UGC Creators, brands are able to get testimonials from real people while also having full ownership of the content. That means they can control what the people say, and are able to use it for ads, social media posts, and other marketing materials. This has become a solid aspect to a media mix for ads within e-commerce brands in 2024.
Here are some of the benefits for hiring UGC Creators:
Brands have full control over the content: Scripting, guidelines, and posting structures can be controlled and reviewed prior to being published online
Brands have full ownership over the content, and can use within ads as they please (which can be expensive if you’re relying on influencer content for this)
UGC Has the potential to go viral, and UGC Creators often know the tricks to high-performing content.
UGC is typically more cost effective than hiring a full production team to create advertising videos. Instead, the low quality, more user-generated look, the better these videos perform.
Curious about how to get started with UGC Creators for Your Advertising? Set up a call with me and we’ll outline a plan.